Promote with Pens

They may be common and seemingly uninspiring, but pens are one of the most popular promotional products on the market today. When considering their utility and mass appeal, it’s easy to see why they are such a standby. Everyone uses them. And considering that you never have one when you need it, no one seems to have enough! Often borrowed and never returned, the elusive pen is well traveled and takes your logo along for the ride. With prices ranging from less than a dollar to hundreds of dollars, a pen is suitable for all budgets and occasions.

For tradeshows and festivals, choose pens with pizzazz! Light-up pens scream for attention while funky head pens invite curiosity. When attendees are signing up for a drawing, make sure they take a pen. Use low-end styles in modern shapes and colors to attract interest. Got a lot to say? The message pen contains 6 lines of copy that change every time the user clicks. This is a great item for listing products and services. Or keep your logo hanging around with a carabineer pen.

Did you land an appointment with a new prospect? Don’t forget to leave behind an imprinted reminder of your visit. For office workers, a pen that contains post-it flags or doubles as a stylus increases its utility. Or get the attention of your prospect’s visitors when you leave the magnetic floating pen on the desk. This sleek metal pen stands upright in its base and is difficult not to notice. For clients in the home, pair a magnetic grocery list notepad with a magnetic pen. The magnetic pen will conveniently stick to the refrigerator for easy access.

When you need a gift for your boss or employees, pens are a practical choice. At $40.00 to $500.00, a Waterman pen is a classic executive gift. If, however, you need a lower price point, plenty of beautiful pens are available in the $10.00 to $30.00 range. Just remember packaging counts! One of my favorites is a rosewood pen elegantly displayed in a matching rosewood box.